Videos can show customers and clients who you are as a business, tell a story or show them how to use your products. It's a useful resource that can be put on your website and social media, helping you to connect with clients and customers on a different level.
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You may need a video for another purpose, to show clients how to use your products or tell them a testimonal from your clients. These videos are a great way to populate your social media and your website with content people will watch, sometimes over actually reading your website.